American Marketing Association

The American Marketing Association (AMA) is a professional association and community for marketers, educators, and students committed to advancing the practice and study of marketing. It provides membership-driven resources including professional development, certifications, training, research and thought leadership (peer‑reviewed journals, industry reports, webinars) as well as major conferences and events. Through a national network of local chapters and online programs, AMA facilitates networking, career services and practical tools that help marketers stay current on strategy, analytics and best practices.