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WP Rocket (by WP Media) is a commercial WordPress performance plugin that speeds up websites through caching, cache preloading, GZIP compression, CDN integration, and front-end optimizations like minification, concatenation, and lazy loading. It also offers database cleanup, deferred JavaScript loading, image lazy loading, and integrations for popular page builders and eCommerce plugins. Site owners and developers choose WP Rocket for its beginner-friendly interface, out-of-the-box effectiveness, strong compatibility with themes and plugins, and responsive support and documentation.