EVPassport

EWWW Image Optimizer (Exactly WWW) provides WordPress plugins and services that automatically optimize, compress, and convert site images to modern formats like WebP to improve page speed and reduce bandwidth. It integrates with popular WordPress tools (WooCommerce, NextGEN Gallery), supports lazy loading, responsive srcset handling, bulk optimization, and optional cloud-based optimization for heavier compression without taxing the host. Aimed at site owners and developers, it offers free onsite compression plus premium cloud plans, CLI/API access, and automated workflows. Customers choose it for straightforward WordPress integration, broad format support, and measurable performance and SEO gains.