Glossier

Glossier is a direct-to-consumer beauty company that makes skincare, makeup, and fragrance products designed around simple, skin-first routines and everyday wear. Born from the Into The Gloss editorial community, the brand emphasizes clean, minimal design, community-driven product development, and several cult-favorite staples. Glossier sells primarily online with select physical showrooms and is known for its approachable, millennial/Gen Z aesthetic and conversational marketing.