HoYoverse

HoYoverse (formerly miHoYo) is a global interactive entertainment company and game developer/publisher best known for anime‑inspired, narrative‑driven live‑service games such as Genshin Impact, Honkai Impact 3rd, and Honkai: Star Rail. Founded in China and rebranded as HoYoverse in 2022, the company focuses on cross‑platform game development, long‑term live operations, rich worldbuilding, and high production values in art, music, and storytelling. Beyond games it expands its IP through multimedia content, events, merchandise, and global publishing and localization to serve a large international player community.