InnoCraft

InnoCraft

matomo.org

Matomo is a privacy-first, open-source web and mobile analytics platform marketed as an ethical alternative to Google Analytics. It gives organizations full ownership of their data (self-hosted or hosted on Matomo Cloud) while providing real-time reports, event/goal tracking, e‑commerce and funnel analytics, heatmaps, A/B testing, tag/consent management and extensible plugins. Matomo emphasizes compliance with privacy laws (GDPR and others), offers enterprise support and integrations, and is used by businesses and public institutions that need powerful analytics without sacrificing user privacy.

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