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WP Rocket (by WP Media) is a premium WordPress performance plugin that speeds up sites through caching and front‑end optimizations. It delivers page caching and preload, lazy loading for images and iframes, asset optimization (minification and deferred loading), database cleanup, and easy CDN integration to reduce page load times. Designed for site owners, developers, and agencies, it prioritizes simple setup, strong documentation, and responsive support so non‑technical users can get meaningful speed gains. Its commercial licensing and wide adoption make it a common choice for improving SEO, user experience, and conversion rates.