Magnolia

Magnolia is Joanna Gaines' lifestyle brand and retail destination offering handpicked home decor, furniture, kitchenware and lifestyle goods inspired by her HGTV show Fixer Upper. Beyond e-commerce, Magnolia produces content (blogging and TV/streaming via Magnolia Network) and operates destination experiences like Magnolia Market, dining concepts, and design resources. Customers are drawn to its warm farmhouse-modern aesthetic, curated collections, and emphasis on service, with easy returns and worldwide shipping.