MediaRadar

MediaRadar is a marketing and sales intelligence platform that delivers data-driven insights to inform advertising strategy and revenue decisions. By incorporating the data and capabilities of Vivvix, it provides expanded visibility into advertisers, campaigns, and competitive landscapes. The platform helps marketing and sales teams make mission-critical decisions to gain a competitive advantage across planning, targeting, and go-to-market initiatives. Serving agencies, brands, and publishers, MediaRadar offers actionable intelligence and workflow tools to optimize marketing programs and revenue growth.