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WP Rocket is a WordPress performance plugin that speeds up websites by implementing caching and front-end optimizations. It provides page caching, cache preloading, file minification/concatenation, lazy loading, deferred JS, database cleanup, and CDN integration to reduce load times and bandwidth. Built for easy setup with advanced options for developers, it’s compatible with popular themes and plugins (including WooCommerce). Agencies and publishers use WP Rocket for measurable performance and SEO gains, backed by documentation and support.