ProShares

ProShares is an investment manager that specializes in exchange-traded funds (ETFs), offering a broad lineup across equities, fixed income and alternative exposures. The firm is known for its geared (leveraged and inverse) ETFs and offers targeted strategies such as dividend-growth funds and interest-rate‑hedged bond ETFs. ProShares provides research, fund data and trading-ready products aimed at investors and financial advisors looking to implement hedging, income, or tactical directional strategies.