121 Marketing Content Transformation Manager

The 121 Marketing Content Transformation Manager role focuses on transforming how Nationwide delivers personalised customer communications by shifting from traditional campaign-based marketing to always-on, data-driven, and automated engagement. This position involves leading content transformation initiatives, developing scalable content models, and leveraging AI and automation to enhance communication quality and efficiency. The role requires collaboration with cross-functional teams to embed new processes, governance frameworks, and best practices for personalised customer experiences.