Accountabilities

The role involves owning and executing the new business strategy, driving pipeline generation, new customer acquisition, revenue performance, and sales productivity. It requires transforming the sales organization, processes, and operating model to support the next stage of business growth. The position involves partnering with the CEO and executive leadership team to shape commercial and go-to-market strategy, including market segmentation, ideal customer profiles, territory design, resource allocation, sales capacity, and planning. The role also involves leading, coaching, and developing a team of approximately 30 or more sales professionals, including sales managers, through strategic hiring, organizational design, and performance management. The position requires establishing strong sales operating practices and accountability around pipeline health, conversion rates, win rates, quota attainment, productivity, and forecast accuracy. The role involves communicating sales performance, key insights, risks, and recommended actions to executive leadership. The position requires collaborating with Customer Success to improve post-sale transitions and establish the foundations for customer retention, value realization, and account expansion. The role involves partnering with Product and Marketing on positioning, product launches, demand generation, and pipeline development, bringing customer and market feedback into commercial and product strategies. The position requires identifying opportunities to use AI tools to streamline prospecting, research, administrative tasks, and other sales activities, helping teams work more efficiently and close more business. The role involves establishing clear priorities and measurable outcomes during the first two quarters, while contributing to future sales plans, organizational design, and compensation strategy. The position requires representing the business in the market, building credibility with brand marketers, performance marketers, and agencies while communicating insights on programmatic advertising, adtech, and AI-driven marketing.