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Acquisition Strategy Manager at FanDuel - ApplyBlast

Acquisition Strategy Manager

FanDuel

3 months ago

3.9 on Glassdoor

Toronto, Ontario, Canada

Hybrid

Full Time

Senior

1 applicant

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About this role

FanDuel is seeking a Manager of Acquisition Strategy to lead customer growth initiatives across its Sportsbook and Casino products through data-driven insights and promotional optimization. The role involves partnering with cross-functional teams to define player propositions, manage P&L for activation targets, and deliver actionable insights to senior leadership. A key responsibility includes leading and developing a direct report to ensure high-quality execution of key business objectives.

Responsibilities

Develop and execute acquisition strategies across all regions and products
Partner with Marketing Operations to execute promotional offers seamlessly
Define player proposition, segmentation, and tangible KPIs for growth
Lead and develop an Acquisition Strategy Associate for career growth
Own P&L responsibility for activation targets and promotional spend

Skills

Qualifications

Bachelor's degree in Commerce or Quantitative Field

About FanDuel

fanduel.careers

Headquarters

New York, New York, United States

Company Size

1001-5000 employees

Founded

2009

View Profile

FanDuel is a leading sports-entertainment platform that offers sports betting, daily fantasy sports, and online casino products via web and mobile apps. The company combines real‑time data, engineering, and product design to deliver odds, contests, and in‑play wagering to a large U.S. customer base. As part of Flutter Entertainment, FanDuel emphasizes a high-performance, team-oriented culture that recognizes results and fosters innovation across product, engineering, marketing, and operations. It hires people who want to move fast building consumer-focused, heavily regulated products in a competitive industry.