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Ad Ops & Yield Manager at Babylist - ApplyBlast

Ad Ops & Yield Manager

Babylist

6 days ago

3.7 on Glassdoor

Remote

Full Time

Senior

10 applicants

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About this role

This role owns the supply side of Babylist Media's advertising business, managing the Koddi ad stack, onsite inventory structure, monetization, and offsite campaign distribution. The position involves leading offsite media support, overseeing an outsourced ad ops partner, and maintaining hands-on configuration within the ad server. The ideal candidate will drive yield optimization, establish inventory frameworks, and guide the transition from flat-fee sponsorships to CPM-based selling.

Responsibilities

Own Koddi ad server configuration and onsite inventory serving logic
Set inventory rules for capacity allocation and prioritize campaign delivery
Lead offsite media distribution strategy across social platforms and DSPs

Skills

About Babylist

babylist.com

Headquarters

Emeryville, California, United States

Company Size

201-500 employees

Founded

2011

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Babylist is a baby registry and parenting e-commerce platform that helps expecting parents build and manage universal registries with items from any store alongside curated picks from its own shop. It offers tools like cash funds, completion discounts, group gifting, shipping and gift-tracking, plus guides and curated product lists to simplify gear selection. Parents use Babylist for its flexible, all-in-one registry features, expert editorial content, and mobile/web tools that make planning and receiving baby gifts easier.