AD - Website Conversion Strategy and Analytics
OneMain Financial(5 months ago)
About this role
The Associate Director of Website Conversion Analytics leads the development and execution of digital conversion and website strategies using advanced analytics and customer-centric marketing approaches. This role focuses on improving online originations as the company digitizes its branch acquisition model. The person will work within the marketing organization to drive measurable improvements in web conversion performance.
Required Skills
- Web Analytics
- A/B Testing
- SEO
- Customer Journeys
- Segmentation
- Regression Analysis
- SQL
- Python
- Excel
- Data Visualization
+8 more
Qualifications
- Bachelor's Degree
- MBA (Preferred)
- Master's Degree (Preferred)
About OneMain Financial
onemainfinancial.comSometimes unexpected costs occur, so trust OneMain to provide personal loans for home improvement, debt consolidation, car purchases, & more.
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