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AdTech Strategy & Market Intelligence at WPP - ApplyBlast

AdTech Strategy & Market Intelligence

WPP

19 days ago

3.4 on Glassdoor

Copenhagen, Capital Region, Denmark

Hybrid

Full Time

Senior

0 applicants

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About this role

This role focuses on disrupting AdTech by building Open Intelligence Activation, a programmable platform for cross-channel audience orchestration and supply-side targeting. The position requires leveraging AdTech expertise and AI-powered strategy to drive product leadership and reshape how agencies activate audiences at scale. Success involves ensuring partner alignment, developing positioning narratives, and maintaining a prioritized product backlog to ship impactful features.

Responsibilities

Develop AdTech strategy and market intelligence using AI
Drive go-to-market strategy and partner alignment for product launches
Manage product backlog and translate vision into engineering requirements

Skills

About WPP

wpp.com

Headquarters

London, England, United Kingdom

Company Size

10001+ employees

Founded

1985

View Profile

WPP is a global creative transformation company and trusted growth partner for the world's leading brands, headquartered in London. It combines cutting-edge media intelligence, world-class creativity, next-generation production, and transformative enterprise solutions, all powered by its agentic marketing platform, WPP Open. WPP's portfolio of agencies — including Ogilvy, Grey, and GroupM — delivers integrated, data-driven marketing and communications services to clients worldwide.