Afstudeerstage Customer & Brand Strategy (Agentic Commerce)

A graduating Master's student will join KPMG Digital's Customer & Brand Strategy team to research the impact of Agentic Commerce on FMCG and retail sectors. The role combines independent academic research with practical consulting experience, focusing on AI agents, consumer behavior, and marketing strategy adjustments. Trainees collaborate with colleagues on digital commerce projects and develop insights into evolving customer relationships and brand loyalty.