AI Search Strategy Lead (AEO / GEO)

Quantitative Marketing(1 month ago)

Pittsburgh, PAOnsiteFull TimeSenior$65,000 - $161,000Marketing

About this role

The AI Search Strategy Lead at PNC's Digital Growth Marketing team will define and execute strategies to improve the bank's visibility within generative AI answer engines. The role bridges traditional SEO and emerging AI-driven search (AEO), ensuring PNC is an authoritative, machine-readable source for YMYL financial content. This position partners with product, marketing, and compliance to future‑proof organic visibility and accuracy in AI-generated responses.

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Required Skills

Technical SEO
Content SEO
LLM Literacy
Structured Data
Schema Markup
Google Analytics
Search Console
Competitive Intelligence
Data Quality
Regulatory Compliance

+2 more

Qualifications

Bachelors

About Quantitative Marketing

pnc.com

PNC Bank (PNC Financial Services Group), headquartered in Pittsburgh, PA, is a U.S. financial services company offering a broad suite of personal banking products including checking and savings accounts, credit cards, mortgages, home‑equity and auto loans, CDs and retirement accounts. It provides digital and mobile banking tools, online bill pay, card controls and a large branch and ATM network for everyday banking. PNC also offers wealth management, investment and retirement planning, plus small‑business banking and lending, positioning itself as a full‑service provider for individuals and businesses.

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