Analista de CRM Pleno

Experian

19 days ago

São Paulo, Brazil

Hybrid

Full Time

Medior

0 applicants

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About this role

The role of Analista CRM Pleno at Serasa involves structuring and optimizing customer journeys within their app, connecting data, consumer behavior, and business needs. The focus is on planning and executing campaigns using Salesforce Marketing Cloud, analyzing KPIs, and collaborating with various teams to enhance user engagement and product performance.

Skills

About Experian

experian.com

Experian is a global information services company that helps consumers and businesses understand and manage credit and financial health. For consumers it provides free credit reports and FICO® Scores, credit monitoring, identity protection, and tools to track and improve credit; for businesses it delivers data, analytics, and decisioning solutions for lending, marketing, fraud prevention, and risk management. Branded as a "Big Financial Friend," Experian also connects customers with credit cards, loans, insurance, and other personalized financial products. Organizations rely on Experian for its extensive consumer credit data, scoring models, and compliance-focused services.