Heinz

ANALISTA DE TRADE MARKETING II

Heinz(8 months ago)

São Paulo, BrazilOnsiteFull TimeMedior$49,284 - $67,203 (estimated)Category Management
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About this role

O cargo é responsável por apoiar o desenvolvimento e a implementação de estratégias para otimizar o desempenho das categorias nos canais de venda, alinhando objetivos da empresa às necessidades de shoppers e clientes. A atuação envolve a construção de planos estratégicos para inovação, segmentação de portfólio e execução no ponto de venda, sustentando o crescimento das categorias. Também foca em gerar insights a partir de dados de mercado e tendências de consumo para apoiar decisões e maximizar sell-out e rentabilidade.

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Required Skills

  • Category Strategy
  • Portfolio Segmentation
  • Pricing Strategy
  • Assortment Planning
  • In-Store Execution
  • Trade Marketing
  • Product Launch
  • Market Analysis
  • Shopper Insights
  • Nielsen Analytics

+6 more

Qualifications

  • Bachelor's Degree
Heinz

About Heinz

heinz.com

Heinz is a renowned food company known for its iconic condiments, particularly its world-famous ketchup. With a rich history spanning over 150 years, Heinz specializes in the production of high-quality food products that inspire a passionate consumer following. The company continually innovates, introducing new flavors and products while maintaining a strong commitment to quality. Heinz operates under the belief that food should evoke love and connection, which is reflected in their marketing and product offerings.

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