Analyst - Marketing Measurement
Poki(21 days ago)
About this role
Poki is an Amsterdam-based, self-funded gaming scale-up building a free online playground that connects players and game developers. This role sits at the intersection of Marketing and Data Science, focused on establishing how marketing impact is measured. You will help shape where marketing investments go by creating reliable, decision-driving measurement frameworks for growth.
Required Skills
- Marketing Analytics
- Marketing Measurement
- Attribution Modeling
- Multi-Touch Attribution
- Marketing Mix Modeling
- Causal Inference
- Conversion Lift
- ROAS
- LTV Modeling
- SQL
+8 more
About Poki
poki.comPoki is a web-based gaming platform that hosts a large, curated catalog of free-to-play HTML5 games accessible instantly in desktop and mobile browsers without downloads. It focuses on casual, family-friendly content and easy cross-platform play so users can jump into short gaming sessions anywhere. Poki partners with game developers to publish and promote titles on its site and monetizes primarily through ads and optional in-game purchases. Millions of players worldwide use Poki for quick, accessible entertainment across genres.
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