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Analyst, Media Sciences and Measurement at Citi - ApplyBlast

Analyst, Media Sciences and Measurement

Citi

4 months ago

3.6 on Glassdoor

New York, United States

Onsite

Full Time

Senior

0 applicants

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About this role

The Analyst, Media Sciences and Measurement role at Citi leads the transformation of media investment and measurement strategies. This senior position drives data-driven decision-making for media optimization, attribution, and reporting across all media channels and lines of business. The incumbent partners closely with internal stakeholders and vendors to create actionable insights and future-proof the business.

Responsibilities

Support development of media measurement framework and attribution strategy
Manage attribution measurement and reporting processes for all lines of business
Calibrate media performance across multiple data sources to provide insights
Partner with stakeholders to enable data-driven decisions for media optimization
Lead advanced analytics studies and media test and learn agendas

Skills

Qualifications

Masters in Business AnalyticsMasters in MarketingMasters in BusinessMasters in Statistics3-5 years in media measurement

About Citi

citi.com

Company Size

1-10 employees

Founded

2025

View Profile

Citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.