Applied Behavioural Science Director

The Applied Behavioural Science Director will lead the development and implementation of JTI's behavioural science strategy, translating scientific insights into practical solutions that influence adult consumer behaviour for reduced risk products. This role involves designing experiments, building cross-functional frameworks, and ensuring ethical, evidence-based decision-making across product design and commercial execution. The position requires a strategic leader with deep expertise in behavioural science to shape consumer experiences and drive harm reduction outcomes.