ASO Specialist
Zynga (15 days ago)
About this role
An ASO Specialist at Zynga drives organic growth for mobile games by optimizing App Store and Google Play listings, testing visual assets, and analyzing performance metrics. The role collaborates with marketing, product, and creative teams to implement ASO strategies and monitor industry trends to improve visibility and conversions.
Required Skills
- ASO
- Mobile Gaming
- App Store
- Google Play
- Visual Testing
- A/B Testing
- Data Analysis
- Excel
- Looker
- Tableau
+3 more
About Zynga
zynga.comZynga is a leading developer and publisher of free-to-play mobile and online games, best known for franchises like FarmVille, Zynga Poker, and Hit It Rich. The company builds social, casual, and live-service experiences across mobile, web, and other platforms, emphasizing community features, frequent content updates, and live operations. Zynga monetizes through in-app purchases and advertising while reaching a global audience with accessible, franchise-driven titles. Headquartered in San Francisco, the studio focuses on data-driven design and social gameplay to drive long-term player engagement.