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Assistant Director, Strategic Communications & Events at Thomas Jefferson University - ApplyBlast

Assistant Director, Strategic Communications & Events

Thomas Jefferson University

6 months ago

3.6 on Glassdoor

Philadelphia, PA

Hybrid

Full Time

Senior

0 applicants

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About this role

The Assistant Director of Strategic Communications & Events supports the enrollment goals of Jefferson Enrollment Management by developing, executing, and optimizing strategic marketing and communication initiatives across all student populations (First-Year, Transfer, and Graduate). This role leads high impact digital campaigns, social media strategy, web content development, drive to action campaigns, and on demand video and virtual event communications. The Assistant Director will work collaboratively with internal partners across Enrollment Management, academic programs, and University Marketing & Communications to ensure timely, strategic, and brand aligned communication drives awareness, engagement, applications, and enrollment.

Responsibilities

Develop and execute strategic marketing and communication initiatives across all student populations.
Lead high impact digital campaigns, social media strategy, web content development, and on demand video and virtual event communications.
Collaborate with internal partners across Enrollment Management, academic programs, and University Marketing & Communications to ensure timely, strategic, and brand aligned communication drives.
Support the development and execution of key recruitment strategies and tactics by providing leadership and oversight on assigned initiatives.
Oversee daily/weekly content strategy for Admissions social media channels and lead the development and execution of a comprehensive social media strategy that enhances Jefferson’s visibility and engagement across key platforms.

Skills

Qualifications

Bachelor’s degree

About Thomas Jefferson University

jefferson.edu

Headquarters

Philadelphia, Pennsylvania, United States

Company Size

10001+ employees

Founded

1824

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At Thomas Jefferson University in Philadelphia, PA, we are helping you to redefine what’s possible with innovative and tailored education opportunities.