Assistant Manager, Loyalty Rewards Brand & Creative

General Manufacturing(1 month ago)

HybridFull TimeManager$104,110 - $137,877 (estimated)Marketing

About this role

An Assistant Manager on the GM Loyalty team leads creative strategy and execution for GM Rewards, responsible for driving customer engagement and program growth. The role oversees creative development across CRM, retail, website, media, and experiential channels and partners with internal and external stakeholders. It requires a seasoned marketing professional focused on innovation, process improvement, and enhancing customer experience.

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Required Skills

Creative Strategy
CRM
Branding
Loyalty Programs
Data-Driven Marketing
Personalization
Marketing Automation
Stakeholder Management
Project Management
Content Optimization

+2 more

Qualifications

Bachelor’s Degree (Marketing or Advertising preferred)

About General Manufacturing

gm.com

General Motors is a global automotive company and the parent of Chevrolet, Buick, GMC and Cadillac, designing, engineering and manufacturing a full range of cars, trucks and SUVs. Beyond vehicles, GM provides connected and mobility services—such as OnStar and GM Energy—and invests in vehicle safety, autonomous driving and other advanced engineering. The company is pursuing electrification and sustainability through initiatives like its Journey to Zero Emissions while supporting communities and workforce development. For more than a century GM emphasizes quality, reliability and delivering a vehicle for every drive.

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