Assistant Manager / Manager - Digital Customer Engagement & Marketing

Hong Leong Bank Berhad(4 months ago)

HybridFull TimeMedior$71,053 - $95,302 (estimated)Marketing

About this role

This role is responsible for driving growth and engagement for the bank’s digital banking platforms by developing and executing strategic marketing initiatives to attract new digital users and increase feature adoption. The position supports Hong Leong Bank’s digital leadership by aligning campaigns with business objectives and collaborating across product, UX, IT, and branch teams. It focuses on optimizing user onboarding, measuring performance, and identifying market opportunities to enhance the digital customer experience.

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Required Skills

Digital Engagement
User Acquisition
Campaign Strategy
Performance Measurement
Adobe Analytics
Google Analytics
UI/UX Collaboration
Stakeholder Management
Market Research
Reporting

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About Hong Leong Bank Berhad

hlb.com.my

Hong Leong Bank Malaysia offers a host of personal financing products and services ranging from loans, credit cards, online banking, mobile banking and more. All designed to cater for the different needs and lifestyles of the customers.

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