Assistant Manager - Performance Marketing

JioStar(1 month ago)

Mumbai, IndiaOnsiteFull TimeMedior$56,552 - $76,338 (estimated)Marketing

About this role

The Assistant Manager - Performance Marketing role focuses on scaling JioStar's emerging Micro Drama business by driving performance-led digital marketing for short-form scripted content. The position is responsible for growing discovery, viewership, and engagement through data-driven media strategies and experimentation. It operates at the intersection of performance marketing and content-led growth in a fast-paced, evolving media environment. The role involves close collaboration with internal teams and external partners to build scalable frameworks for a new content format.

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Required Skills

Performance Marketing
Digital Media Strategy
Media Planning
Campaign Optimization
ROI Analysis
Programmatic Advertising
Biddable Platforms
Google Ads
Meta Ads
DV360

+10 more

About JioStar

jiostar.com

JioStar is India's largest media conglomerate that brings together Reliance’s Viacom18 and Disney Star to create a unified entertainment powerhouse. It operates 120+ TV channels across languages and genres and owns two leading streaming platforms, offering a mix of linear TV, digital streaming, and premium branded content. JioStar serves audiences, creators, advertisers, and distributors with scale, broad reach, and an integrated content-to-consumer distribution network — positioning itself to "reimagine" entertainment in India.

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