Assistant Product Marketing Manager

About this role

Responsibilities

• Develop and implement 360 integrated marketing communications campaigns and programs for product portfolio (ATL/BTL marketing communications, campaign materials, POSM production), inclusive of channel marketing.
• Deliver campaigns on time, and in line with agreed KPI’s.
• Manage agency partners to deliver on campaigns, events, and product launches.
• Maintain brand and image consistency across all communications and campaigns.
• Plan and implement consumers, trade events, promotions and 3rd party collaborations with qualitative executions to maximize branding and commercial returns.