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Assistant Vice President, Affinity Marketing at Manulife - ApplyBlast

Assistant Vice President, Affinity Marketing

Manulife

2 months ago

3.9 on Glassdoor

Toronto, Ontario, Canada

Hybrid

Full Time

Executive

0 applicants

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About this role

The Assistant Vice President, Affinity Marketing reports to the Vice President, Group Benefits & Affinity Marketing and leads the marketing strategy, planning, and activation for Manulife Canada's Affinity business. This senior leader drives growth, customer acquisition, engagement, and retention across affinity products and partner programs while shaping business strategy and influencing investment priorities.

Responsibilities

Lead development and execution of integrated marketing strategies
Partner with business leaders to identify growth opportunities and translate into actionable plans
Manage marketing budgets and measure performance metrics

Skills

Qualifications

Bachelor's degree in Business, Marketing, Commerce or related fieldMBA

About Manulife

manulife.com

Headquarters

Toronto, Ontario, Canada

Company Size

10001+ employees

View Profile

Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.