Assistant Vice President, Marketing Strategy and Planning

Montclair State University(1 month ago)

Montclair, NJOnsiteFull TimeDirector$150,000 - $165,000Communications and Marketing

About this role

The Assistant Vice President, Marketing Strategy and Planning at Montclair State University shapes data-informed, multi-channel marketing strategies to drive brand activation, student recruitment marketing, and institutional awareness. Reporting to the Vice President for Communications and Marketing, the role focuses on using AI and advanced analytics to optimize marketing performance and conversion across the funnel while partnering closely with Enrollment Management and other campus stakeholders.

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Required Skills

Marketing Strategy
Strategic Planning
Brand Activation
Student Recruitment
PESO Media
Marketing Analytics
AI Marketing
Machine Learning
Dashboarding
Conversion Optimization

+10 more

Qualifications

Bachelor's Degree
Master's Degree
APR
SCMP

About Montclair State University

montclair.edu

Montclair State University is a prominent research doctoral institution located in Montclair, New Jersey, just 12 miles from New York City. With a rich history dating back to 1908, the university offers over 300 diverse academic programs across its 12 degree-granting schools and colleges, catering to more than 21,000 undergraduate and graduate students. Montclair State is known for its affordable and inclusive education, characterized by small class sizes and a commitment to innovative teaching delivered by world-class faculty.

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