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Associate Consumer Engagement & Analytics Manager at Abbott Laboratories - ApplyBlast

Associate Consumer Engagement & Analytics Manager

Abbott Laboratories

4 months ago

3.7 on Glassdoor

Hong Kong, China

Onsite

Full Time

Senior

1 applicant

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About this role

This role leads the development and implementation of consumer engagement strategies to maximize customer lifetime value and drive sales growth. The position involves designing data-driven cross-sell campaigns, establishing data governance standards, and managing loyalty programs across various channels. Additionally, the incumbent oversees external customer service representatives and collaborates with cross-functional teams to integrate analytics into business processes.

Responsibilities

Lead development and implementation of consumer engagement strategies
Design data-driven cross-sell and upsell campaigns to drive growth
Establish data governance standards for consumer engagement information
Oversee external customer service representatives across multiple channels
Collaborate with cross-functional teams to integrate analytics into business processes

Skills

Qualifications

Degree in Business, Marketing, or related discipline

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.