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Associate Director - Campaign Strategy at Sedgwick - ApplyBlast

Associate Director - Campaign Strategy

Sedgwick

4 months ago

3.2 on Glassdoor

Texas

Hybrid

Full Time

Senior

1 applicant

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About this role

Sedgwick seeks an Associate Director to lead full-funnel, integrated marketing campaigns across owned, earned, and paid media channels. This strategic role drives audience engagement and revenue growth through cross-channel orchestration, data-driven decision-making, and performance optimization. The candidate will manage HubSpot workflows, paid media strategies on LinkedIn and Google Ads, and align marketing efforts with sales pipeline outcomes.

Responsibilities

Own end-to-end campaign strategy and audience segmentation
Design and execute multi-touch nurture programs in HubSpot
Lead paid media strategies on LinkedIn and Google Ads
Align marketing campaigns with sales pipeline outcomes
Establish reporting frameworks for campaign performance analysis

Skills

Qualifications

Bachelor's Degree in Marketing or related fieldCertifications in LinkedIn Ads or Google AdsHubSpot Certified Marketing Software Professional8+ years of B2B campaign strategy experience

About Sedgwick

sedgwick.com

Headquarters

United States

Company Size

10001+ employees

Founded

1969

View Profile

Sedgwick's tech-enabled risk, benefits, and integrated business solutions include comprehensive claims management and loss adjusting across industries.