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Associate Director – Content Strategy & Programming at JioStar - ApplyBlast

Associate Director – Content Strategy & Programming

JioStar

3 months ago

3.8 on Glassdoor

Mumbai, India

Onsite

Full Time

Senior

0 applicants

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About this role

An Associate Director of Content Strategy drives data-informed decisions to shape content slates, optimize programming, and maximize user engagement on digital platforms. This role sits at the intersection of content, product, and analytics, translating complex datasets into actionable recommendations for content development and user experience. The ideal candidate combines strong analytical skills with a deep understanding of storytelling and audience behavior to influence strategic business decisions.

Responsibilities

Drive data-informed decisions across content development and commissioning.
Own content programming strategy to maximize engagement and retention.
Develop dashboards and reporting frameworks to track content health.
Translate consumer insights into actionable inputs for production teams.
Present strategic recommendations to senior leadership and stakeholders.

Skills

About JioStar

jiostar.com

Company Size

1-10 employees

View Profile

JioStar is India's largest media conglomerate that brings together Reliance’s Viacom18 and Disney Star to create a unified entertainment powerhouse. It operates 120+ TV channels across languages and genres and owns two leading streaming platforms, offering a mix of linear TV, digital streaming, and premium branded content. JioStar serves audiences, creators, advertisers, and distributors with scale, broad reach, and an integrated content-to-consumer distribution network — positioning itself to "reimagine" entertainment in India.