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Associate Director - Customer Marketing at Abbott Laboratories - ApplyBlast

Associate Director - Customer Marketing

Abbott Laboratories

3 months ago

3.7 on Glassdoor

Mumbai, India

Onsite

Full Time

Senior

0 applicants

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About this role

The Associate Director – Customer Marketing leads the customer and channel growth agenda for Abbott Nutrition India, developing strategies to accelerate category growth and enhance shopper engagement across various trade channels. This leadership role serves as a strategic link between Sales, Marketing, Finance, and Supply Chain to translate brand strategies into winning route-to-market plans and maximize trade investment effectiveness. The incumbent is accountable for driving innovation in customer activation, managing large-scale trade investments, and leading cross-functional teams to deliver profitable sales growth.

Responsibilities

Develop and execute customer marketing and channel strategies aligned with business objectives.
Lead shopper understanding and insights generation to inform customer activation strategies.
Drive continuous improvement in trade investment effectiveness through data-driven planning.
Partner with Sales Leadership to develop route-to-market and go-to-market strategies.
Manage trade marketing budgets and SG&A investments with strong financial discipline.

Skills

Qualifications

MBA/PGDM

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.