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Associate Director, Downstream Marketing – Digital Solutions at Abbott Laboratories - ApplyBlast

Associate Director, Downstream Marketing – Digital Solutions

Abbott Laboratories

3 months ago

3.7 on Glassdoor

Sylmar, California, United States

Onsite

Full Time

Director

0 applicants

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About this role

The Associate Director, Downstream Marketing leads commercial execution for Abbott's Medical Devices Digital Solutions SaaS portfolio, driving product adoption, customer retention, and revenue growth. This role involves developing go-to-market programs, managing customer engagement, and overseeing product commercialization to deliver value to healthcare providers and systems. The position requires strong leadership in healthcare marketing, digital health solutions, and cross-functional collaboration to optimize sales performance and customer success.

Responsibilities

Develop and execute downstream marketing strategies to drive product adoption and revenue growth
Build integrated marketing campaigns and generate qualified leads through digital and field marketing
Partner with Product Management and R&D to translate new features into compelling value propositions

Skills

Qualifications

Bachelor's degree in Marketing, Business, Life Sciences, Engineering, or related fieldMBA or advanced degree

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.