Associate Director, Engagement Strategy
BGB Group(13 days ago)
About this role
An Associate Director, Engagement Strategy at BGB Group helps develop and execute customer engagement and experience strategies across digital channels for pharmaceutical and healthcare clients. The role focuses on CX planning, journey mapping, and omnichannel campaign strategy to support brand objectives and integrated marketing efforts.
Required Skills
- Engagement Strategy
- Journey Mapping
- Omnichannel Planning
- Media Strategy
- Market Research
- Insight Analysis
- Presentation Skills
- Project Management
- Salesforce
- Veeva
Qualifications
- Bachelor's Degree
About BGB Group
bgbgroup.comBGB Group is a healthcare communications agency that blends scientific rigor and creative storytelling to deliver advertising, medical education, strategic consulting, and payer marketing. They build integrated campaigns, develop HCP and patient education programs, and craft payer-facing strategies to support product adoption and access. Cross‑disciplinary teams of medical experts and creatives translate complex science into clear, effective communications across channels. Clients rely on them for deep clinical insight, strategic planning, and creative execution tailored to healthcare audiences.
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