Associate Director, Graduate Enrollment Marketing – Enrollment Management

Carnegie Mellon University seeks an inaugural Associate Director of Graduate Enrollment Marketing to lead the development and execution of a comprehensive graduate recruitment strategy. This role involves managing paid and organic marketing campaigns across digital platforms, optimizing audience segmentation within the Slate CRM, and collaborating with external agencies to drive qualified lead generation. The position requires defining a sustainable marketing framework that aligns with the university's strategic growth goals for its graduate programs.