Associate Director - Influencer Marketing

JioStar(22 days ago)

Mumbai, IndiaOnsiteFull TimeSenior$96,914 - $132,622 (estimated)Marketing

About this role

The Influencer Marketing Manager (IMM) role at JioStar is responsible for leading the strategy, planning, and execution of influencer marketing initiatives for national-level brand partnerships. The position sits within a team that commercializes the company’s fictional and non-fictional IP through influencer-led campaigns. The role requires deep knowledge of the influencer ecosystem and social platforms to design and measure impactful campaigns tied to business outcomes. It also involves extensive collaboration with internal teams such as Sales, Tech, Legal, and Creator Management to ensure seamless and compliant campaign delivery.

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Required Skills

Influencer Marketing
Campaign Strategy
Performance Analytics
Content Strategy
Social Media Platforms
Data Analysis
Stakeholder Management
Cross Functional Collaboration
Contract Compliance
Creator Management

+5 more

Qualifications

Masters in Business Administration

About JioStar

jiostar.com

JioStar is India's largest media conglomerate that brings together Reliance’s Viacom18 and Disney Star to create a unified entertainment powerhouse. It operates 120+ TV channels across languages and genres and owns two leading streaming platforms, offering a mix of linear TV, digital streaming, and premium branded content. JioStar serves audiences, creators, advertisers, and distributors with scale, broad reach, and an integrated content-to-consumer distribution network — positioning itself to "reimagine" entertainment in India.