Associate Director, Performance Marketing, SEM

The Associate Director of Performance Marketing (SEM) at Airwallex is responsible for leading the global search engine marketing strategy, managing a multi-million-dollar budget, and driving customer acquisition and lead generation across various segments. This role requires collaboration with product and regional marketing teams to localize campaigns while overseeing campaign structures, performance analytics, and budget forecasting. The position demands a strong analytical background, deep SEM expertise, and experience in optimizing B2B SaaS or fintech pipelines, along with leadership of SEM specialists to ensure the effective execution of SEM initiatives.