Associate Director, Performance Marketing, SEM

Airwallex(3 months ago)

San Francisco, CA, United StatesOnsiteFull TimeDirector$138,000 - $210,000Marketing

About this role

The Associate Director of Performance Marketing (SEM) at Airwallex is responsible for leading the global search engine marketing strategy, managing a multi-million-dollar budget, and driving customer acquisition and lead generation across various segments. This role requires collaboration with product and regional marketing teams to localize campaigns while overseeing campaign structures, performance analytics, and budget forecasting. The position demands a strong analytical background, deep SEM expertise, and experience in optimizing B2B SaaS or fintech pipelines, along with leadership of SEM specialists to ensure the effective execution of SEM initiatives.

View Original Listing

Required Skills

SEM Strategy
Budget Management
Campaign Optimization
Data Analysis
Performance Attribution
Stakeholder Management
Team Leadership
Framework Development
Testing Implementation
ROI Analysis

+10 more

Qualifications

Bachelor’s degree in Marketing, Economics, Data Analytics, or related field
MBA (a plus)

About Airwallex

www.airwallex.com

Airwallex is a global payments and financial platform that empowers businesses to operate internationally with ease. It offers a range of services, including global business accounts, high-speed money transfers, multi-currency cards, and embedded finance solutions. With a focus on reducing transaction fees and providing fast, easy payment solutions, Airwallex is designed to help companies scale efficiently in the global marketplace. Its technology is tailored to meet the diverse needs of businesses, enabling seamless online payments and financial management across multiple currencies.