Associate Director, UA
Zynga (26 days ago)
About this role
Zynga is hiring a results-driven UA leader to own full user acquisition strategy and execution for Monster Legends, Dragon City, and Two Dots, driving sustainable and profitable growth across major channels. The role partners with Product, Creative, ASO, and Data teams, mentors UA managers and analysts, and focuses on improving measurement, efficiency, and cross-functional alignment. It emphasizes long-term funnel performance, measurement frameworks, and scalable growth initiatives.
Required Skills
- User Acquisition
- Performance Marketing
- Growth Planning
- Budget Scaling
- Experimentation
- Measurement
- SKAN
- MMM
- Incrementality
- pLTV
+13 more
About Zynga
zynga.comZynga is a leading developer and publisher of free-to-play mobile and online games, best known for franchises like FarmVille, Zynga Poker, and Hit It Rich. The company builds social, casual, and live-service experiences across mobile, web, and other platforms, emphasizing community features, frequent content updates, and live operations. Zynga monetizes through in-app purchases and advertising while reaching a global audience with accessible, franchise-driven titles. Headquartered in San Francisco, the studio focuses on data-driven design and social gameplay to drive long-term player engagement.
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