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© All Rights Reserved. ApplyBlast.com
Mattel
The Associate Manager, Brand Strategy & Activation will support the development and execution of long‑term brand equity, positioning, and cross‑category strategy for the Hot Wheels licensing business. Working with internal teams and external agencies, the role will translate brand strategy into campaigns, content, and activations that drive awareness, demand, and franchise growth.
Headquarters
El Segundo, California, United States
Company Size
10001+ employees
Founded
1945
Mattel is a global toy company that designs, manufactures, and markets toys, games, and family products, best known for iconic brands such as Barbie, Hot Wheels, Fisher‑Price, American Girl, and UNO. The company builds play experiences across physical products, digital offerings, licensing, and entertainment to inspire imagination and support childhood development. Founded in 1945 and headquartered in El Segundo, California, Mattel sells worldwide through retail partners and direct‑to‑consumer channels. Its stated mission is to empower the next generation to explore the wonder of childhood and reach their full potential.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Mattel.
19% above the average for this role
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