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Associate Media Planning Manager at Publix - ApplyBlast

Associate Media Planning Manager

Publix

1 day ago

2.2 on Glassdoor

Lakeland, Florida, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Associate Media Planning Manager supports the development and management of lower-complexity media plans across multiple channels, including TV, radio, print, digital, social media, and influencer partnerships. This role strategically aligns marketing objectives with data-driven tactics to optimize media performance and ensure efficient budget utilization. The position focuses on identifying opportunities for improvement and driving a positive return on investment for key campaigns.

Responsibilities

Develop and manage lower-complexity media plans across multiple channels
Analyze reporting dashboards and analytics to identify improvement opportunities
Manage media scheduling and communicate plans to internal and external stakeholders

Skills

About Publix

publix.com

Headquarters

Lakeland, Florida, United States

Company Size

10001+ employees

Founded

1930

View Profile

Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States, headquartered in Lakeland, Florida. It offers full-service grocery retailing with departments spanning bakery, deli, produce, meat and seafood, pharmacy, prepared foods, and catering, along with online ordering, curbside pickup, and third-party delivery. Publix is committed to making shopping a pleasure and strives to be the premier quality food retailer in the world.