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(Associate) Specialist, Web Analytics & Tracking at QIAGEN - ApplyBlast

(Associate) Specialist, Web Analytics & Tracking

QIAGEN

3 months ago

3.7 on Glassdoor

Wroclaw, Poland

Hybrid

Full Time

Junior

0 applicants

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About this role

As an Associate Specialist in Web Analytics & Tracking, you will enable data-driven decision-making for QIAGEN's digital ecosystem by analyzing customer journeys and campaign performance. You will act as a key contact for Adobe Analytics, translating business needs into tracking requirements and collaborating with marketing, digital, and IT teams to optimize data quality and reporting.

Responsibilities

Analyze customer journeys and digital touchpoints to surface actionable insights
Manage Adobe Analytics vendor interactions and support requests
Translate business needs into technical tracking requirements
Deliver dashboards and reports for self-service users
Collaborate with cross-functional teams to optimize web analytics