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Audience and Marketing Director at Montclair State University - ApplyBlast

Audience and Marketing Director

Montclair State University

5 months ago

4.2 on Glassdoor

Montclair, NJ

Onsite

Full Time

Director

0 applicants

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About this role

The Audience and Marketing Director leads NJ PBS's membership development, audience growth, and marketing functions, reporting to the General Manager. This central role builds a loyal viewer and donor base, executes membership campaigns, grows digital audiences, and positions the station's brand across all platforms.

Responsibilities

Lead audience development strategy across broadcast and digital platforms
Execute annual membership campaigns including pledge drives and direct mail
Oversee brand identity and marketing across all station touchpoints
Analyze audience data to inform strategic marketing decisions
Supervise membership, marketing, and audience staff

Skills

Qualifications

Bachelor's degree in related fieldMaster's degree in related field

About Montclair State University

montclair.edu

Headquarters

Montclair, New Jersey, United States

Company Size

1001-5000 employees

Founded

1908

View Profile

Montclair State University is a prominent research doctoral institution located in Montclair, New Jersey, just 12 miles from New York City. With a rich history dating back to 1908, the university offers over 300 diverse academic programs across its 12 degree-granting schools and colleges, catering to more than 21,000 undergraduate and graduate students. Montclair State is known for its affordable and inclusive education, characterized by small class sizes and a commitment to innovative teaching delivered by world-class faculty.