Audience Management Lead Analyst

The Audience Management Lead Analyst focuses on lending targeted marketing offers for existing customers, managing special projects, marketing package development, and offer implementation across online and offline channels. The role involves providing insight-driven recommendations to enhance strategies, overseeing list processing vendors, and collaborating with cross-functional teams to bridge business strategy with technical implementation. This position requires hands-on work within a proprietary marketing platform, including coding and testing scenarios for market execution.