Auto Marketing Strategy Lead

The Auto Marketing Strategy Lead drives end-to-end, performance-driven integrated marketing planning and measurement to boost awareness, lead acquisition, and sales for a designated Private Label OEM partner. This role involves developing full-funnel marketing plans across various channels, tracking KPIs, and collaborating with internal teams and OEM counterparts to execute scalable campaigns within budget. The position requires optimizing initiatives through a test-and-learn approach and ensuring consistent messaging across customer touchpoints.