AVP, B2B Campaign Orchestration Manager (L11)
SYNCHRONY FINANCIAL EMPLOYEES HEALTH SERVICES(26 days ago)
About this role
The AVP, B2B Campaign Orchestration Manager at Synchrony leads the strategy and management of integrated, multi-touch B2B marketing campaigns to accelerate pipeline and revenue growth. The role partners closely with Sales, GTM, Analytics, and SMB stakeholders to ensure alignment, governance, and scalable technology-enabled execution. It focuses on driving data-driven, cross-channel campaign orchestration and performance measurement across paid, email, programmatic, and events.
Required Skills
- B2B Marketing
- Campaign Orchestration
- Account-Based Marketing
- Demand Generation
- Marketing Automation
- CRM
- Agile Methodologies
- Scrum
- Project Management
- Sales Enablement
+2 more
Qualifications
- Bachelor's Degree in Marketing, Business, or Related Discipline
About SYNCHRONY FINANCIAL EMPLOYEES HEALTH SERVICES
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