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AVP Channel Analytics at VSCO - ApplyBlast

AVP Channel Analytics

VSCO

2 days ago

3.7 on Glassdoor

New York, New York, United States

Onsite

Full Time

Executive

0 applicants

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About this role

The Associate Vice President of Channel Analytics serves as the enterprise leader for global performance insights across digital and store channels, establishing measurement strategies to understand customer journeys and drive business growth. This role translates complex data into actionable recommendations to improve acquisition, engagement, conversion, and profitability while partnering with senior leadership across multiple departments. The position involves leading a high-performing analytics team, defining global measurement frameworks, and leveraging advanced analytics and AI to optimize marketing effectiveness and channel performance.

Responsibilities

Define and lead global channel analytics vision and measurement strategy
Lead performance measurement for digital and store channels to drive business impact
Partner with senior leaders to translate complex data into actionable recommendations

Skills

About VSCO

vsco.co

Headquarters

San Francisco, California, United States

Company Size

51-200 employees

Founded

2011

View Profile

VSCO (Visual Supply Company) is a photography-focused creative platform centered on a mobile app and desktop tools for capturing, editing, and sharing images and short videos. It’s best known for its high-quality film-like presets and advanced editing controls (RAW support, exposure, color, grain, HSL, etc.) plus an integrated camera. VSCO also hosts a social community that emphasizes artistic expression over social metrics, and offers a paid membership that unlocks expanded presets, tools, and educational content. The service is popular with photographers, creators, and hobbyists who prioritize aesthetic-driven visual storytelling.